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Pharmaceutical Company
Hall of Fame Music Video Shoot


City: Chicago, Illinois

Date: April 18, 2013

Attendees: 50



The challenge:


  • Create an energetic, interactive, out-of-the-box team building activity that the attendees had "never done before!" and had "seen it all!"
  • Engage attendees of all different, ages, genders and personalities
  • Combine an activity that was stimulating enough for active participants, yet still accessible for attendees with a wide array of physical ability
  • Be cognizant of major company restructuring and bringing together a complete brand team after significant reorganization
  • Emulate the importance of all the individual roles blending together as a cohesive group



Our plan:


CTC's client was intent that this experience be a "surprise" for their attendees and that it gave the group an opportunity to work collaboratively with colleagues in other departments, while branching out of their comfort zones AND still having an unforgettable experience. CTC recommended the group accomplish this activity through creating their own music video! After an entertaining ice breaker to help them interact and feel like a more at ease, the group was split into four intermingled groups. Each group was taught choreography on an individual level and learned a portion of the "group" routine. Later, as they were outfitted in their company's new brand attire, the individual groups combined to perform as one large team and create the goal music video!


Our solution:


The music video was a success in helping the guests come together to support and cheer on their colleagues. The finished product was shared with the group at the following month's meeting. For a majority of the attendees, this was their first time performing in front of group. Combine with it being on a real sound stage, learning a dance routine, working with a choreographer and being professionally videotaped – they were over the top excited with the outcome! CTC played a key role, from conceptualization through the final cut of the video. Communication and rapport with this client was key and the success of this program was largely based on the strong relationship with the client and the continued trust they had with CTC.


Award received:



Under $50,000