Hall of Fame Music Video Shoot
City: Chicago, Illinois
Date: April 18, 2013
CTC's client was intent that this experience be a "surprise" for their attendees and that it gave the group an opportunity to work collaboratively with colleagues in other departments, while branching out of their comfort zones AND still having an unforgettable experience. CTC recommended the group accomplish this activity through creating their own music video! After an entertaining ice breaker to help them interact and feel like a more at ease, the group was split into four intermingled groups. Each group was taught choreography on an individual level and learned a portion of the "group" routine. Later, as they were outfitted in their company's new brand attire, the individual groups combined to perform as one large team and create the goal music video!
The music video was a success in helping the guests come together to support and cheer on their colleagues. The finished product was shared with the group at the following month's meeting. For a majority of the attendees, this was their first time performing in front of group. Combine with it being on a real sound stage, learning a dance routine, working with a choreographer and being professionally videotaped – they were over the top excited with the outcome! CTC played a key role, from conceptualization through the final cut of the video. Communication and rapport with this client was key and the success of this program was largely based on the strong relationship with the client and the continued trust they had with CTC.
2014 ADME ACHIEVEMENT AWARDS NOMINATION
BEST CREATIVE EVENTS - BEST TEAMBUILDING ACTIVITY