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"Night at the Museum"
City: Chicago, Illinois
CTC seized the opportunity to escalate a repeat event to deliver an interactive event that also allowed the showcasing of our client's vehicles and brand identity. We secured the Field Museum of Natural History as the event venue and backdrop to our "Night at the Museum" theme. Working with our preferred caterer, the food and beverage choices were specifically selected to allow the guests to mingle, network, and experience the museum. The client wanted to represent their "Midwest" roots, so we served beers from local brewers and the dessert "candy station" only had candies and treats that originated in Chicago. CTC sourced look-a-like actors that mimicked the key characters of the movie, from Ben Stiller as Larry Daley (the museum night watchman), to Theodore Roosevelt, Jedediah ("Old West" cowboy), and Ahkmenrah (the Egyptian pharaoh). Recognizing that placing the vehicles outside was our only option, we worked with some well-connected City of Chicago officials to gain permission to place vehicles on the public sidewalk.
CTC provided a high-end networking event that impressed and engaged the guests, as well as mirrored the automotive dealer's high standard for interactive experience and attention to detail. By choosing a unique venue, incorporating distinctive touches, providing superior service and attention to detail, we surpassed our client's expectations. Together, with pristine details, creative ideas, brand logo placement, and out-of-the-box thinking, we produced a memorable and impressive event.
2014 ADME ACHIEVEMENT AWARDS NOMINATION
BEST INNOVATIVE EVENT
$100,001 - $200,000