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Why choose Italy?

Italy elates, inspires and moves like no other. The country is one of nature's masterpieces, with extraordinary natural diversity matched by few. From the north's icy Alps and glacial lakes to the south's fiery craters and turquoise grottoes, this is a place for doing as well as seeing making it perfect for immersive events and incentives.

One day you're tearing down Courmayeur's powdery slopes, before jumping aboard venetian gondolas to meander around the most mysterious place in the world. Whilst the next day you can enjoy a vintage car tour among Chianti vineyards, stopping for a wine tasting or dining experience in breathtaking restaurants where Rome sits at your feet, finish the day by diving in coral-studded Campanian waters.

Uncovering Italy as a destination for events & incentives

TERRAEVENTS Italy is a professional DMC providing planning and management for a complete range of corporate events, product launches, meetings, seminars, conferences, roadshows, incentives and more. Exceptional service, creativity, and our premier network of partners and venues enable us to deliver you the most memorable corporate events possible. With offices in Milan, Florence, Rome and Venice, we cover Italy like no other can.

We have evolved from bare bone logistics management to full content events and incentives organizers and not only excel in the operational execution of event logistics but have further developed in house creative and graphic departments that allow us to provide in a timely and effective way all the needs of a truly integrated event. Our local teams guarantee a sound professional knowledge of their destinations, creativity, dedication and genuine enthusiasm for each and every project we undertake.


Amalfi Coast

Southern Italy's famous coastline, home to some of Italy's finest hotels and restaurants, all perched along a beautiful coast of rugged cliffs and sandy coves.



Surprisingly compact, with hidden treasures around just about every corner. The cradle of the Renaissance pulls millions visitors for its palaces and legendary attractions, tuscan cuisine and gelato stands.



Leader of Italy's fashion and design industry but also a city steeped in history- home to the landmark Gothic I| Duomo and a multitude of inspiring art galleries, museums and churches.



The world's greatest outdoor museum, a heady mix of haunting ruins, awe-inspiring art and vibrant street life!



Gloriously romantic in spring, triumphant in summer, noble in autumn and seductive in winter, it is a popular incentive destination year round.




VIP corporate event in the heart of Milan

160 global VIP guests’ unforgettable farewell dinner in a historical Milanese Neoclassical palace

Our client requested us to organise an unforgettable farewell dinner for their global VIP guests and spouses, around the concept of one of the most illustrious Milanese fashion designers, Federico Sangalli: “Fashion should make people dream.


This meant combining history and modernity, in every single service, through the art of fashion and design. From the venue and the decorations to the entertainment and the catering. Every little detail needed to be carefully studied and combined to recreate an authentic and exclusive Italian fashion experience.

As expectations were exceedingly high, our  biggest challenge was finding a symbolic and elegant venue in the heart of the city. Although Milan offers a unique variety of magnificent palaces, we were looking for something unique and sumptuous that could embrace both tradition and modernity.

Our second biggest challenge was to recreate two different themes and atmospheres within the same ballroom, in two different moments, all while serving a refined dinner, accompanied by the lyric opera performance of a well esteemed Italian duo.


In addition, as the company fostered sustainability, they specifically requested experiences with the minimum possible environmental and social impact. Everything, including all the venues, accommodations, and restaurants, had to be exceptionally elegant and unique.

For the evening, we selected Palazzo Serbelloni, one of Milan’s most majestic and historical Neoclassical palaces. In addition, our team had the connections and privilege to work closely and directly with the fashion designer, Federico Sangalli, who co-curated the entire evening.

His stunning futuristic “Light my night” collection soon became the event's protagonist, with a particular focus on his incredible futuristic illuminated Led dress. 

In addition, guests had the honour to meet Mr. Sangalli, who exclusively attended the entire evening, presenting his magnificent garments and signature Led Dress. As one of the guests said, “this is what we call a truly memorable moment.”


When you have a tight schedule, planning and excellent coordination become fundamental. By closely collaborating with the catering, the designer, and the entertainers, we managed to recreate a unique journey from classical to contemporary times: from ivory linen to black tablecloths, from amber ambiance lights to violet and red spotlights, from an operatic duo to a real catwalk show with DJ set. The perfect ingredients for a surprisingly incredible evening.

Nothing was left to chance; we carefully curated every detail. Even the garment selection displayed during the evening was accurately chosen to match the colours of the décor and the floral arrangements. Due to the complexity of the event, we ran a number of rehearsals to ensure the correct timings and transitions between the different layouts and entertainment.

Thanks to the chemistry and collaboration between the venue, the designer, the caterers, the décor company, and the entertainers, our team managed to deliver a massively successful evening.

Client Feedback:

Our client was positively surprised and elated with the results. Expectations were remarkably high, and, according to the client’s feedback, our team managed to exceed them. Not only did we deliver a successful event. We created a surprisingly immersive and exclusive experience. That evening, “fashion made people dream.”




Incentive trip for 160 top performing employees in Tuscany

Reward trip in the Chiantishire, the perfect setting for traditional and hands-on experiences

One of South Africa’s leading banks contacted us to organise their annual incentive trip as a reward for their 160 top performing employees. The company was searching for authentic and traditional destinations and venues, together with engaging, once-in-a-lifetime activities.

In addition, as the company fostered sustainability, they specifically requested experiences with the minimum possible environmental and social impact. Everything, including all the venues, accommodations, and restaurants, had to be exceptionally elegant and unique.


For this event, we proposed Italy, specifically Tuscany and Florence. The perfect setting for cycling tours, truffle hunting, artisanal workshops, and, of course, cooking classes and wine tastings. All traditional and hands-on activities to engage participants and provide authentic Italian experiences.

We kicked off the trip with a buy-out of the magnificent ancient medieval hamlet, Castel Monastero. A unique resort, with a convivial family atmosphere, in the heart of the Tuscan countryside. 
For the second stage of the trip, the group were transferred to the heart of the Renaissance: Florence, where they spent three nights at the sumptuous Westin Excelsior, along the river Arno.

In Florence, we created a programme that balanced leisure with exciting and unique activities. Guests had both the time to wander around the city freely and experience the beauty of some of the most fascinating artisanal shops and apothecaries in town.


The client wanted something with a surprising “wow factor” for the gala dinner. So, we exclusively selected the elegant and prestigious Palazzo Corsini, a splendid example of Florentine Baroque, overlooking the river Arno. Together with our expert partners, our team installed a 45m LED wall, used during the evening to create mesmerising 3D effects while artists and musicians performed on stage.


To ensure that everything ran smoothly, we had our expert project managers onsite, who perfectly coordinated the entire event. All participants flew in from South Africa. Unfortunately, most of the flights were delayed throughout the day due to severe weather conditions. So, our team had to work closely with the transfers, the venue, and the catering to manage the check-in process as quickly as possible and the dietary requirements and space arrangements for the welcome lunch.

Our goal was to create an unforgettable and unique experience, and according to our client’s feedback, we delivered a “well-rounded and unique programme, with activities that guests could never have experienced for themselves.” In addition, the client was so astonished by the beauty of Palazzo Corsini that they decided to donate part of the rental fee to its ongoing restoration works. The client was so delighted that they decided to re-book for the following year.


Lorenzo Pignatti

Owner & President

  • Member of the ADMEI Board of Directors, 2012 - 2016

  • Member of Federcongressi & Eventi, 2012 - 2019

  • ADMEI Destination Management Professional of the Year, 2016

  • First Italian ADMEI Accredited DMC



All our offices are under our direct ownership, managed locally by DMC professionals imbued with technical knowledge, practical expertise and experience gained over many years in their destinations.

Team Italy

HQ Team