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Why choose Spain?

Selecting Spain for your next event or incentive is taking the decision to leave a lasting impression on your participants. Spain is one of the few countries recognized by the International Congress and Convention Association (ICCA) as having two cities in the “Best European Destinations”, Barcelona & Madrid. But don’t be fooled, the wide variation of cultural attractions, gastronomy, natural wonders and sports across the entirety of Spain make it a perfect destination to create events and incentives that will exceed objectives.

Experience Modernism in Barcelona, explore The Madrid of the Austrians, cast your eyes across the UNESCO World Heritage site Tramuntana Range in Mallorca; learn the history of Córdoba: capital of Muslim Spain; Immerse yourself in the culture of Seville: a city that has Arab, Jewish & Roman influences; marvel over the most beautiful fortress in the World: The Alhambra in Granada; and relax in La Rioja: the area where wine is more than a beverage – it is a shared culture.

Uncovering Spain as a destination for events & incentives

TERRAEVENTS Spain's a highly experienced Destination Management Company based in Spain, specialized in the organization and management of Events, Meetings & Incentives. Headquartered in Barcelona, with offices in Madrid & Mallorca our team knows every little corner of the country inside out and will share with you its secrets and hidden treasures creating unforgettable experiences.

TERRAEVENTS Spain counts on a team which has been part of one of the leading DMCs in Spain; from its outset more than fifteen years ago, they have been serving clients’ needs for a diversity of events including major incentive programs, meetings, conventions, product launches. Their professionalism, ethical approach to business and that special element of the human touch will certainly make your event planning both easy and fun!



The gateway to Europe and the hometown of Modernism, Barcelona is ready to wow your event and incentive attendees with vibrant culture and stunning views.



Allow your attendees to experience the Land of the Kings or drift further afield to explore the wonders of Toledo, Segovia and León.



Synonymous with golden sands; sapphire seas; elegance; sophistication. Mallorca is bursting with life, whilst being a paradise for nature. Allow your event and incentive attendees to experience cycling, hiking, art, culture and gastronomy.




7-day incentive travel in the Basque region for a selected group of VIPs

Privileged access to the “Running of the bulls” with unpaired culinary experiences in Michelin-starred restaurants & extraordinary wine tastings in the world renowned La Rioja region.

A very exclusive association for top executives contacted us to organise a unique and luxurious multi-destination incentive travel programme. The client specifically requested a high-end authentic experience in Spain, where guests could discover the culture, the people, and the flavours of the Basque Region, through Pamplona, San Sebastian, Bilbao, and La Rioja.

The period chosen for the incentive trip was July when Pamplona hosts one of the most famous traditions in the world: The Running of the Bulls. Almost one million tourists every year attend this incredible event. And our client wanted to be part of this unique adrenaline-fuelled atmosphere that runs through the streets of Pamplona.


We created an exclusive 7-day programme, combining the "Running of the Bulls" with culinary experiences and wine tastings. We sourced exclusive VIP tickets to the San Fermin Festival by working in advance and collaborating with the Spanish authorities and institutions, delivering an immersive and once-in-a-lifetime experience.

Guests had the privilege of accessing the bullring every day and meeting with famous matadors while serving a traditional and exclusive lunch. From Pamplona, with private luxury transportation, the group set off to the foodie capital of the world, San Sebastian, for an exceptional culinary experience with Chef Andoni. Our relationships meant we could privatise one of the world's most acclaimed Michelin-starred restaurants, Mugaritz, where Chef Andoni exclusively created a special menu for our guests.

The programme also included an extraordinary wine tasting in Spain's best wine region, La Rioja. The group had the honour to visit one of the oldest wineries in the country while admiring and tasting some of the world's most precious and refined wines. We provided 24/7 support, ensuring their every whim was met.

The group was landing in Pamplona at the busiest time, with street closures and fiestas across the region providing a VIP experience with privatisation were the most significant challenges. Our relationships with local authorities meant that we could organise entry to areas that would usually be closed off to the public. Even with street closure, we managed to gain special access to ensure our group did not have to walk far through the crowds. Our network of partners meant that we could provide continuity of service and the feeling of exclusivity across the entire trip.


Client’s feedback:

An extraordinary trip that guests will never forget nor experience anywhere else. The client was delighted with the access all areas approach we delivered across the entire event, despite the crowds in Pamplona. We maintained the feeling of luxury while still immersing the group in Spain's culture and traditions, with the group saying they felt that they experienced something incredibly unique and authentic. Finally, the client rebooked a new incentive travel programme for the following year with us.


Lorenzo Pignatti

Owner & President

  • Member of the ADMEI Board of Directors, 2012 - 2016

  • Member of Federcongressi & Eventi, 2012 - 2019

  • ADMEI Destination Management Professional of the Year, 2016

  • First Italian ADMEI Accredited DMC



All our offices are under our direct ownership, managed locally by DMC professionals imbued with technical knowledge, practical expertise and experience gained over many years in their destinations.

Team Spain

HQ Team

'Extensive and exhaustive venue research, state-of-the-art AV services and technology, detailed set designs and stage productions, creative graphic designers and experienced conference managers …all in one team.'

3 x Destination Management Certified Professional (DMCP)

Recognised as one of the biggest brands in the DMC industry by Special Events Magazine
2020, 2022, 2023