Dallas-Fort Worth
'Where two cities create one extraordinary destination.'
Only a short drive apart, Dallas and Fort Worth offer two distinct experiences in one remarkable destination. From urban sophistication and innovation to Western heritage and Texas tradition, North Texas gives groups the best of both worlds, making it one of the most versatile and appealing meeting destinations in the country.
Why meet in Dallas-Fort Worth?
Dallas-Fort Worth combines big-city energy, world-class venues, exceptional dining, and authentic Texas hospitality into one dynamic destination. Home to six of Cvent's Top 50 Meeting Destinations in North America, the region offers an unmatched variety of meeting facilities, hotels, and attendee experiences. With easy air access, outstanding accommodations, and endless entertainment options, it's easy to see why the Dallas-Fort Worth area is a top choice for meetings, incentives, and events.
DESTINATION SHOWCASE
Dallas
Where innovation meets Texas style.
Dallas is a vibrant, cosmopolitan city known for its thriving business community, acclaimed restaurants, arts and culture, and exciting entertainment scene. From luxury hotels and unique venues to iconic attractions and lively neighborhoods, Dallas offers experiences that impress at every turn. Ultimate Ventures knows the city inside and out, delivering the very best of the city to every group.
Fort Worth
Authentic Texas with a modern twist.
Fort Worth blends rich Western heritage with contemporary sophistication. From the historic Stockyards and renowned museums to exceptional dining and welcoming hospitality, the city offers a distinctly Texas experience that guests love. Ultimate Ventures brings Fort Worth's character and charm to life through unforgettable events and experiences.
MICE in Dallas
Dallas is built for business events at every scale. With a robust collection of luxury hotels, state-of-the-art meeting facilities, unique event venues, and one of the nation's busiest airports, the city offers the accessibility and infrastructure planners need for seamless execution. From executive board meetings and incentive programs to citywide conventions and multi-day conferences, Dallas provides the flexibility, sophistication, and resources to support high-impact events.
MICE in Fort Worth
Fort Worth delivers a distinctive blend of modern meeting capabilities and authentic Texas character. The city's growing collection of upscale hotels, flexible event venues, walkable entertainment districts, and renowned cultural institutions creates opportunities for meetings that feel both productive and memorable. Planners can easily combine business objectives with elevated networking experiences, exclusive venues, and immersive local touches that leave a lasting impression on attendees.
Ultimate Ventures is an award-winning destination management company creating exceptional meetings, events, and experiences throughout North Texas. As the only Accredited Destination Management Company (ADMC) in North Texas and the most awarded DMC in Texas, we combine unmatched local expertise, creative vision, and operational excellence to deliver seamless experiences that reflect our clients' goals and elevate their brand.
For more than three decades, we've partnered with organizations to bring ambitious ideas to life through thoughtful planning, trusted relationships, and meticulous execution. Recognized as the Best Meeting & Event Planning Company in Texas and among the world's leading destination management brands, we provide the insight, resources, and hospitality-driven service needed to create memorable experiences at every scale.
We understand that every event is a reflection of our clients' reputation. That's why we go beyond logistics to create experiences that make our clients look exceptional, feel confident, and leave lasting impressions on attendees, stakeholders, and leadership teams. The result is seamless execution, peace of mind, and unforgettable moments that inspire connection long after the event ends.
OUR DMC SERVICES:
Activities & Tours
Award Ceremonies
Dine-Arounds
Special Events
Team-Building
Transportation
Unique Experiences
Our Industry Awards
There’s no other DMC in the Dallas-Fort Worth area that matches our credentials. Learn about the extra measures our company has undertaken to become a top performer in the industry and give our clients peace of mind...
EVENT
SHOWCASE
'Wildflower Welcome'
Our pharmaceutical client came to us with a big task and grand vision: to transform an underground meeting space into a field of wildflowers. The overall goal of this program was to bring guests together for an educational seminar and demonstration on the pharma company’s newest product line, as well as re-educate attendees on their other product lines.
This was to be accomplished in a three-day program with two waves of attendees. The client’s vision was for the entire ballroom to “grow” from floor to ceiling with greenery and florals. The vision also included converting the foyer into a scenic activation area that focused on engaging the attendees to recap the benefits of their additional product lines. Each activation’s look was designed to play off a product’s specific branding colors.
The Challenge
How do you transform an underground ballroom into a field of wildflowers, simultaneously creating two separate events in the same room, with different ambiances for day and night, without being able to flip the room after it is set? On top of that, make sure those florals will last through a three-day, two wave meeting! The bar was set impossibly high...
The Solution
The main WOW-factor for the program focused on the ballroom, where all daytime meals and an evening gala dinner would take place for both waves. The main challenge was that once we set the room, we would have no opportunity to flip it for the gala dinners. We had to focus solely on lighting to transform the room from a daytime to evening look.
We covered the entire ballroom floor with seamless white flooring to provide the room with a blank canvas. From there, we brought in a floral installation to hang from the ceiling, floral walls, and photo backdrops surrounded by “growing” florals at the base of each wall, a custom branded neon logo, mirrored furniture to reflect the florals from every angle, and beautiful gold and white furniture groupings to tie the entire room together.
The Result
2022 ADMEI Award Winner for Best Décor/Design
2022 Texas Star Award Winner for Best Event Design & Décor over $75K
2022 Texas Star Award Winner for Best Event Solution
The event also won our client an industry award for planning and executing the most unique meeting of the year as voted on by their attendees.
SERVICE SHOWCASE
'Hail Mary' (Interactive) Annual Meeting
With COVID-19 government mandated capacity limits making the originally contracted city unworkable, we found ourselves on the receiving end of a 900-person “Hail Mary” annual meeting. This multi-faceted three-day program (including multiple off-site and onsite events, transportation, six tours, shopping shuttles, and VIP airport transfers) had to be proposed, planned and executed within less than 90 days. Our goal was to provide interactive events and activities that promoted togetherness and FUN after a long year of quarantine.
Day 1:
The first night’s Oktoberfest Y’all themed welcome event at Gilley’s Dallas was full of festive German-style décor. From blue and white pennant flags and string lights hanging from the ceiling to a custom German-themed menu, every aspect of the event highlighted this whimsical theme. Guests were greeted by a strolling accordionist in traditional lederhosen and custom arrow signage pointed them in the direction of all the possible activities. We used a combination of rounds and communal tables to replicate a traditional German beer hall. Each table had either beer growler or beer bottle centerpieces that contained Blue Cornflower, the national flower of Germany.
In one room, we had two beer experts leading tastings on both German and local Texas beers at a large wooden craft bar with lit marquee letters spelling “PROST” (“Cheers!” in German) mounted on top. Another room was used as a game room with custom cornhole, shuffleboard, and horseshoes. This room featured a “lounge-y beer garden” vibe using company branded hedge walls and tasteful rattan garden furniture.
Cowboy up at Gilley's Dallas, an authentic Texas-style Interactive Event
Days 2 & 3:
On days two and three we provided tour and activity options for VIPs and guests of attendees. Tours included a trip to Waco for the “Chip and Joanna Gaines treatment”, a local BBQ and Beer tasting tour of the city, and visits to popular history and science museums. Shuttles to two of Dallas’s hottest shopping destinations were also provided on both days.
On the second night, we provided décor, entertainment, and dessert for an after dinner event on the Omni Lawn. We provided glowing furniture, décor, games, and additional lighting that brightened up the lawn with a beautiful glow. Guests played games, mingled, and enjoyed the sounds of Rockestra while they snacked on frozen treats from our liquid nitrogen ice cream bar and popsicle cart.
AT&T STADIUM FIELD EVENT
Nominated as a part of Best Overall Program, AT&T Stadium served as the backdrop for this interactive closing event. Upon arrival at the final night’s event at AT&T Stadium, guests were given the VIP treatment: They entered the stadium amid smoke, lights, the Dallas Cowboys drumline, and getting to see themselves projected on the jumbotron. Punt, pass, kick, and throw contests allowed guests to test their football skills. During dinner the client surprised attendees with an appearance and motivational speech by famous Cowboys great, Emmitt Smith. It was truly a show stopping “WOW” final night to an action-packed program!
The Result:
2022 ADMEI Award Winner for Best Overall Program
2022 Texas Star Award Winner for Best Meeting/Conference/Program over $500K
SERVICE SHOWCASE
Team Building
It may seem obvious, but creating a successful team-building program involves far more than meets the eye. Whether your company is going through a major change or you simply need a fun interactive activity, an engaging team-building experience is a great way to go.
You’ve come to the right place for team-building solutions! We mold each event to each individual team. We promise: It’s NEVER boring. In 2016, Ultimate Ventures was awarded the coveted Association of Destination Management Executives International (ADMEI) Award for Best Team-building Activity, the highest team-building honor in the DMC industry.
At Ultimate Ventures, you're never working with just one person - you're backed by an entire team of experienced event professionals, Destination Management Certified Professionals (DMCPs), and industry-recognized leaders dedicated to your success.
From creative brainstorming and strategic planning to seamless on-site execution, our team works collaboratively behind the scenes to anticipate needs, solve challenges, and elevate every detail. The result is a trusted partnership that allows you to focus on your guests and objectives while we bring your vision to life with confidence and care.
President
Laurie Sprouse, CITE, DMCP, CMP
Laurie Sprouse, CITE, CMP, DMCP, is the co-founder and President of Ultimate Ventures, a DMC Network Company she launched in 1993 with business partner and lifelong friend Val Lenington. Over the past three decades, Laurie has helped grow Ultimate Ventures into one of the most respected destination management companies in Texas, earning numerous industry accolades and awards, including recognition as the “Best Meeting & Event Planning Company” in Texas and one of the top DMC brands in the world.
A recognized visionary and advocate for the destination management profession, Laurie was named ADMEI’s “Destination Management Professional of the Year” in 2010 for her leadership in securing landmark Texas legislation that established the nation’s first legal definition of a Qualified Destination Management Company and protected Texas DMCs from harmful taxation changes. In recognition of her lifelong contributions to the industry, she was inducted into the ADMEI Hall of Fame in 2025 and received the DMC Network’s prestigious Founders Award in 2024.
Laurie is a respected thought leader, educator, and mentor. She co-authored the transportation chapter in ADMEI’s Guide to Destination Management textbook and has spoken for leading industry organizations including ADMEI, SITE, and MPI. She was among the charter group to earn the Destination Management Certified Professional (DMCP) designation, was the first Certified Incentive Travel Executive (CITE) in Texas, and founded the SITE Texas chapter, which has grown into one of the most successful SITE chapters in the world.
Beyond her professional accomplishments, Laurie is known for her servant leadership and commitment to strengthening the meetings and events industry. She founded the Texas Live Events Coalition during the pandemic, serves on the Visit Dallas Leadership Council, and continues to mentor future industry leaders. Her passion, advocacy, and generosity have left a lasting impact on colleagues, clients, and the destination management profession nationwide.
INDUSTRY ACCREDITATIONS
How are we recognised?
Accredited Destination Management Company (ADMC)
Certified WBENC Women's Business Enterprise
