Chloe de Roche

Chloe is the Marketing Lead at the DMC Network, where she blends strategy, storytelling, and a genuine love for connection to help destinations and DMCs shine on a global stage. Originally from Dallas (raised on “Don’t Mess with Texas” confidence), Chloe is now based in Dublin, proof that a love of travel can truly rewrite your map.

Her passion for communications started early, rooted in a fascination with how stories move people to act. Whether it’s a brand, a mission, or a destination, Chloe has always been drawn to the why behind the message and the strategy that brings it to life. With a background spanning communications, development, media strategy, and digital marketing, plus master’s degrees in both Public Policy and Digital Marketing, she brings a rare mix of analytical thinking and creative flair to everything she does.

What makes the DMC industry such a perfect fit? For Chloe, it’s where storytelling meets real-world impact. Every destination has a story, every experience has emotion, and every DMC is in the business of creating moments people remember. Helping that magic reach the right audiences is what gets her excited to log in every day.

When she’s not building campaigns or dreaming up new strategies, Chloe is usually on the move, exploring new countries or hiking her way through Ireland’s landscapes. At home, she channels her love of hospitality into hosting her own supper club dinners, where cooking, storytelling, and bringing people together take center stage.

From Dallas to Dublin, and everywhere in between, Chloe believes the best marketing feels human, the best strategies start with curiosity, and the best experiences, like the ones created by the DMC Network, are the ones that bring people together.