Born in Casablanca into a modest working-class family, Bouchaib has started his career at the age of twenty-one as a hotelier after graduating from the Moroccan Institute of Tourism & Hospitality. Turned out, he was more passionate by the neighboring industry: Tourism.
For the next 20 years, he has designed Travel & Events being part of one of the first & biggest DMCs in Morocco and making miracles to whoever would work with him. As he made his clients' dreams come true, he became intrigued to launch his own Destination Management Company. And in 2007, he realized his dream and founded ACCESS Morocco and today, it is considered as one of Morocco's leading DMCs.
In short, Bouchaib loves the challenge of designing experiences in unique and revolutionary ways that are made to inspire. Outside of work, this self-made man is equally obsessed with sports cars, swiss watches and Eric Clapton.
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